International Cooperation Profile
World Without Borders
Russian Association for International Cooperation in Tourism
Official profile of the World Without Borders Russian Association for International Cooperation in Tourism.
Background, international partnerships, areas of activity, and downloadable PDF and logo materials.
Background, international partnerships, areas of activity, and downloadable PDF and logo materials.
Official PDF version of the Association profile
Logo pack (PNG / SVG formats)
The World Without Borders Russian Association for International Cooperation in Tourism (hereinafter referred to as the Association) was established in 2002 by the largest Russian travel companies at that time, which were engaged in receiving foreign tourists in Russia and also had a significant share in sending Russian tourists abroad.
In the face of constant competition and a changing market and technological environment, the Association continues, even after more than two decades, to represent the most reputable and established travel companies, as well as insurance, hotel and transport businesses.
The Association maintains partnerships with Russian and foreign tourism authorities, scientific and educational organizations, and associations from other countries.
The Association is a collective member of the Russian Union of Travel Industry, which unites the majority of enterprises in Russia related to tourism services, as well as travel associations of Russian regions.
Strategic Focus
From the moment of its creation to the present, the Association aims to assist in the development of tourism with countries representing new and promising tourism markets for Russia.
From the very beginning of the Association’s activity, the main focus of its work has been the development of cooperation with the Chinese tourism business.
The Association also actively cooperates with other Asian countries and, more recently, with African countries, and participates in major international projects.
International Institutional Role
The Association is the Russian founder of the World Tourism Alliance, the largest non-governmental organization in the field of tourism headquartered in Hangzhou, China:
https://www.wta-web.org
https://www.wta-web.org
The Association is also the coordinator of Russian participation in the International Alliance of Silk Road Cities, a project of the Ministry of Culture and Tourism of China:
https://www.cice.org.cn
https://www.cice.org.cn
The Association is a permanent co-organizer of the regular Tourism Forum of the SCO countries and participates in other international projects and initiatives.
Partnership Network
The Association cooperates on the basis of signed memoranda or cooperation agreements with dozens of associations and tourism management bodies at national and regional levels in countries of mutual interest, helping to develop inbound and outbound tourism.
In particular:
• Since 2007, the Association has been a Russian partner of the Chinese Association of Tourism Services (CATS).
• Since 2014, the Association has been a partner of the Pacific Asia Travel Association (PATA).
Areas of Professional Activity
The Association organizes international events by agreement with national or regional tourism authorities and cooperates directly or with contractors in the following areas:
Training and Certification
• Digital-based training seminars for travel agents.
• Training sessions and testing for the preparation of certified destination specialists.
Market Adaptation and Analytics
• Adaptation of a destination’s brand and product to the cultural needs of tourists.
• Adjustment and segmentation of supply.
• Analysis of supply and demand in the market of interest.
• Monitoring of prices and products.
• Analysis of tourists’ preferences and moods.
Business Missions and B2B Cooperation
• Organization and management of business missions in sending and receiving countries to workshops, conferences and exhibitions.
• Effective B2B networking in online, offline and hybrid formats.
Digital Promotion and Communications
• Media planning of digital promotion in media and social networks.
• Development of advertising campaigns.
• Design and publication of web pages, including event pages.
• Editing, translation and segmentation of information materials for various target audiences.
• Copywriting.
Legal and Market Presence
• Legal aspects of sales organization.
• Digital presence in the outbound market.
• Organization of contracting for promoting a travel company or destination.
Governance
The Association’s activities are managed by the Association Council, formed from among the members and partners of the Association, as well as by the Executive Director. The Association Council is headed by the Chairman of the Council.
As of 2026:
Chairman of the Council — Mr. Alexander Lvov
Executive Director — Mr. Evgeny Sorokin
Representatives of the tourism industry who previously served as Chairman of the Council are Honorary Presidents of the Association and may represent it in various missions and projects.
The Honorary Presidents of the Association are:
• Sergey Buzov
• Ivan Vvedenski
World Without Borders Association
INN 7708209147
OGRN 1027708011671
INN 7708209147
OGRN 1027708011671
info@visit-russia.ru
16 Devyataya Rota Street,
Building 5, Premises 2
Moscow 107061
Russian Federation
16 Devyataya Rota Street,
Building 5, Premises 2
Moscow 107061
Russian Federation
